Section 1 : Introduction to the Course
Section 2: Problems For New Business
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Agency New Business Problems
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Agency New Business is Like Herding Cats (5:13)
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Agency New Business Talent is Harder To Find (3:33)
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Most Agencies Have No Marketing Plan (7:21)
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The Problem of Positioning (4:27)
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Nobody Reads Ad Agency Blogs (8:33)
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Assignment: Conduct A SWOT Analysis
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Resource: Positioning for New Business
Section 3: Paradigm Shift
Section 4: Creating A Plan and a Platform for New Business
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Creating a Plan and Platform for New Business
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7 Steps for Fueling New Business Through Social Media (10:35)
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Creating a PLATFORM for New Business - FAST (8:05)
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The Anatomy of Content Marketing for Agency New Business (7:09)
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How to Personally Get to Know Your Agency’s Best Prospects. (5:07)
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How to Write A Blog Post for Agency New Business (8:57)
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Agencies Should Resist the Urge to be Self-Promotional (4:03)
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The 40-25-35 Formula for Effective Writing (7:32)
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Using the Inverted Pyramid Style of Writing to develop content for your niche bl (3:39)
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Resource: To be an effective writer, spend more time planning and less time writing
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Resource: Inbound Marketing Plan Outline
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Resource: Positioning for Agency New Business
Section 5: How to Build Online Traffic Quickly
Section 6: Engaging Your Audience
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Engaging Your Audience
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Outline A First-Step Engagement Through A Call-To-Action (3:08)
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Try Speaking for Agency New Business (5:14)
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Include Consulting for New Business Opportunities (4:09)
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The 70-20-10 Twitter Formula (5:23)
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Resource: How to Get Personal Using Twitter
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Resource: Twitter Tips for Agency CEOs
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Resource: The Best Time to Post, Pin and Tweet
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Resource: How to Write the Perfect Tweet
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Resource: Twitter Limits You Should Know
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Resource: LinkedIn Publishing
Section 7: A Process for New Business
Additional Agency Resources
