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A New Approach to New Business
Section 1 : Introduction to the Course
Welcome and Instructions
Course Introduction - My Personal Story (4:21)
Section 2: Problems For New Business
Agency New Business Problems
Agency New Business is Like Herding Cats (5:13)
Agency New Business Talent is Harder To Find (3:33)
Most Agencies Have No Marketing Plan (7:21)
The Problem of Positioning (4:27)
Nobody Reads Ad Agency Blogs (8:33)
Assignment: Conduct A SWOT Analysis
Resource: Positioning for New Business
Section 3: Paradigm Shift
A Paradigm Shift
Audience Development Comes Before Business Development (3:55)
Personal Brand Development (4:46)
Can You Damage Your Ad Agency’s Brand By Ignoring Yours? (5:56)
The Social Agency Owner (4:46)
Section 4: Creating A Plan and a Platform for New Business
Creating a Plan and Platform for New Business
7 Steps for Fueling New Business Through Social Media (10:35)
Creating a PLATFORM for New Business - FAST (8:05)
The Anatomy of Content Marketing for Agency New Business (7:09)
How to Personally Get to Know Your Agency’s Best Prospects. (5:07)
How to Write A Blog Post for Agency New Business (8:57)
Agencies Should Resist the Urge to be Self-Promotional (4:03)
The 40-25-35 Formula for Effective Writing (7:32)
Using the Inverted Pyramid Style of Writing to develop content for your niche bl (3:39)
Resource: To be an effective writer, spend more time planning and less time writing
Resource: Inbound Marketing Plan Outline
Resource: Positioning for Agency New Business
Section 5: How to Build Online Traffic Quickly
How to Build Online Traffic Quickly
5 Ways A Blog Builds Traffic for New Business (5:39)
Tips to Jumpstart Blog Traffic (8:58)
Resource: Examples of eNewsletters
Tool: Website Grader
Section 6: Engaging Your Audience
Engaging Your Audience
Outline A First-Step Engagement Through A Call-To-Action (3:08)
Try Speaking for Agency New Business (5:14)
Include Consulting for New Business Opportunities (4:09)
The 70-20-10 Twitter Formula (5:23)
Resource: How to Get Personal Using Twitter
Resource: Twitter Tips for Agency CEOs
Resource: The Best Time to Post, Pin and Tweet
Resource: How to Write the Perfect Tweet
Resource: Twitter Limits You Should Know
Resource: LinkedIn Publishing
Section 7: A Process for New Business
A Process for New Business
Executing Your Agency’s New Business Strategy Requires a System (4:31)
Managing the Process (3:50)
The Barkley Agency Finds A Niche (6:35)
Resource: Examples of Agency Niche Blogs
Resource: Basecamp
Resource: Manageflitter Tutorial
Resource: Hootsuite Pro
Additional Agency Resources
Webinar: 3 Things A New Business Director Needs for Success
Thought Leader Survey Report
Books I Recommend for Agency New Business
Agency Networks
Ad Agency Directories
Top Advertising Blogs
Advertising Agency News Resources
Other Advertising Related Links
Most Agencies Have No Marketing Plan
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