Prospects are now in CONTROL. They determine what they want and when. This began the dramatic shift to an inbound marketing approach as the marketing method preferred by potential clients.
Don’t get me wrong, new business has historically been a problem for agencies.
But, with all of these problems, new business is NOW much more difficult. It’s made worse by the paradigm shift in business development due to The Great Recession and the empowerment of prospects through social media. Interruptive type tactics such as cold calls, email blasts and direct mail have become ineffective and inefficient.
Rainmakers who were good at new business in the past are struggling today.
Your “takeaway” from this course includes:
There are some things to be aware of as you progress through this course. Every lecture has a few different parts. The most important part of the lecture is, well, the lecture! This is a text lecture. The next lecture is a video.
Along with almost all of the 27 video lectures, we've included a number of brief quizzes as a way to emphasize important information.
You'll find that we've also included some other materials, called supplemental materials. Supplemental resources are additional resources to complement your experience with the lecture. It might be a PDF of an article or a link to other helpful resources off site.
There is a also a downloadable transcript as well as an audio only version of every lecture.
I'm excited that you've decided to take this course. I look forward to working with you.
Consultant | Trainer | Author | Speaker
Fuel Lines Business Development
Fueling Ad Agency New Business
He is the founder of Fuel Lines Business Development, LLC, a firm which provides business development resources, training and consulting services to advertising, digital, media and PR agencies.
Since 2007, Michael has helped pioneer the use of social media, inbound and content marketing strategies specifically for agency new business. He originated a system that makes targeting, positioning and differentiation easier and helps agencies to find, attract and engage their best prospects online. I’ve trained over 200 agency CEOs and their senior management teams in all 50 states here in the U.S. and agencies in over 21 foreign countries.
His blog, Fuel Lines, has been rated among the top 100 marketing blogs in the world, according to Ad Age’s Power 150.
What others are saying about Michael: Testimonials/Recommendations